Mic’d Up With MAAS Episode 15: Zipping Through Q-Commerce With Zepto

Do you remember a time when you would make a grocery list and rush to a store nearby on a Saturday morning? Or when in the middle of a cooking session you realize you’ve forgotten a key ingredient and had to run to the store? Well, now mobile is changing that! A few taps on the phone and we have groceries delivered to our doorstep, all in the promise of 10 minutes.

Quick Commerce or Q-Commerce is changing the way India shops. Already an established retail trend in countries like the U.S., India is now an aggressive new entrant in the game. With several major players entering the competition, the retail and eCommerce space is set to transform. In the latest episode, we catch up with Zepto’s Senior VP, Growth, Divesh Sawhney on how the traditional approach to buying groceries changes and evolves as Q-Commerce takes flight.

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MAAS Diksha Sahni

Diksha Sahni

Diksha currently leads Communications & PR at Affle. With a passion for content marketing, she also takes the lead in crafting compelling narratives for the MAAS Platform. A journalist turned marketer, she has worked in the B2B and AdTech industries and writes on all things mobile on the MAAS Platform blog.

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