Webinar Recap: Consumer Trends During Ramadan 2021 With ADA, Blibli, Branch and MAAS

Last year, the COVID-19 pandemic was at its peak right at the onset of Ramadan. When the pandemic hit the world – and Southeast Asia was no different – there was a completely unexpected turn of events that no one had anticipated. Mobile became an important source to stay connected as people worked from home, shopped from home, and stayed connected with their families. New trends and habits of user consumption emerged during this time, which we see are likely to continue in 2021. The habits we developed during 2020 with a tremendous increase in the usage of smartphones during the lockdown are likely to have its impact as the world slowly adjusts to what is being referred to as the “new normal.”

With the festive season of Ramadan underway, MAAS partnered with Branch to host a webinar to understand how brands from different verticals use the festive season as an opportunity to create new and innovative campaigns to build their brand, acquire and engage their users, and drive conversions.