Gaming Report:
Game on: A Marketer’s Guide to Winning Mobile Gaming

By 2021, mobile gaming revenue is expected to soar up to 59% in an industry that would be worth over $180 billion. To leverage this, gaming app developers have flooded the app stores. There are 292k+ gaming apps on Apple App Store and 367k+ gaming apps on Google Play Store. This whitepaper from Affle presents actionable insights on mobile gaming to scale user acquisition & drive higher retention across leading gaming categories.

Key Highlights

• Gaming Industry: Trend Highlights
• Popular Mobile Gaming Category
• Numbers That Matter for Gaming Apps
  • Gaming Stats Across Regions
  • Top Revenue Generating Countries
  • Interesting Markets in Mobile Gaming
• 4 Steps of Building an Effective Marketing Strategy for Mobile Gaming App
  • Leverage Varying Psychology of Gamers
  • Engage and Re-engage Them
  • Pick the Right KPIs and Optimize Their Results
  • Monetize Your App