{"id":710,"date":"2021-11-24T11:13:35","date_gmt":"2021-11-24T11:13:35","guid":{"rendered":"https:\/\/maasplatform.io\/resources\/?post_type=blog&#038;p=710"},"modified":"2021-11-24T11:20:41","modified_gmt":"2021-11-24T11:20:41","slug":"philippines-journey-to-be-the-fintech-torchbearer","status":"publish","type":"blog","link":"https:\/\/maasplatform.io\/resources\/blog\/philippines-journey-to-be-the-fintech-torchbearer\/","title":{"rendered":"Compounding User Interest in Digital Finances : Philippines\u2019 Journey to be the FinTech Torchbearer"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The pandemic accelerated digital adoption of financial services among Filipino consumers opening up a vast pool of prospect users. In the Philippines, contrasted to the 6% FinTech UA and remarketing expenses of Q2 2020 &#8211; Q3 2020,\u00a0 Q3 2020 &#8211; Q1 2021 expenses jumped to 85%. It shows a clear trend of aggressive marketing to the Filipino audience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The challenge facing every FinTech marketer is to find the optimum allocation of their marketing budget. Finding the right marketing channels is the first step to optimization. It conventionally depends on the current state of the app. If one is new in the market their marketing efforts should focus on procurement of new users. In such scenarios <\/span><b>OEMs, Direct App inventories, &amp; Ad Exchange<\/b><span style=\"font-weight: 400;\"> are preferred marketing channels but for an established player, <\/span><b>Programmatic Ads and DSPs<\/b><span style=\"font-weight: 400;\"> are considered feasible.<\/span><\/p>\n<h3><b>Quick Tips to Dazzle Your Audience<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">The largely underbanked Filipino community is quite receptive to FinTech services promoting financial inclusion and wealth management. A few marketing hacks that works well in the region are :<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li aria-level=\"1\"><b>Strategize <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">: Big data is far more accessible than it once was, which aids companies to create better strategies and helps understanding consumer behavior. There are multiple platforms available for a holistic analysis e.g. DMPs (Data Management Platform), CRMs (Customer Relationship Management), CDPs (Customer Data Platforms), etc.\n<p><\/span><\/span><\/span><\/span><\/li>\n<li aria-level=\"1\"><b>Personalize : <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Once your data analysis is in place, this gives you a 360-degree view of where customers are in their financial journey. Instead of focusing on selling products, you can create relevant solutions for them. The Filipino audience favors products that can tie in with their day to day habits. Therefore, being well acquainted with the average Filipino\u2019s daily lifestyle is imperative to create good consumer relationships.\n<p><\/span><\/span><\/span><\/span><\/li>\n<li aria-level=\"1\"><b>Timing : <\/b><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Simply understanding your consumers is not enough. Brands need to deliver a relevant message to them because there is a direct correlation between the relevancy of the message and customer retention. Sending the right message at the right time encourages consumers to use the services right away.\n<p><\/span><\/span><\/span><\/span><\/li>\n<li aria-level=\"1\"><b>Value : <\/b><span style=\"font-weight: 400;\">The needs and the pain points can be clearly laid out with content that helps the consumer to walk through the challenges they are facing. Creating high-quality, consistent content will educate consumers and will establish your authority as a brand. Good content has &#8211; originality, well planned &amp; balanced optimization, call to action.<\/span><\/li>\n<\/ul>\n<ol>\n<li style=\"list-style-type: none;\"><\/li>\n<\/ol>\n<h3><b><br \/>\nMeasuring Campaign Success<\/b><b><\/b><\/h3>\n<p><b><\/b><span style=\"font-weight: 400;\">Strategy formulation is not the only thing that yields your results. You need to monitor and optimize your marketing efforts.\u00a0 Some common KPIs that Fintech App marketers track :<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Registration<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Leads<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Install<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">First transaction<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">DAU\/MAU<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Number of transactions<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Cost per acquisition<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">MAAS&#8217; expertise in running campaigns for FinTech players in the SEA region has acquainted the team with valuable insights. From our experience, the following approximations can be considered healthy KPI benchmarks to aim for :<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Install to loan application ratio at 15% for lending apps.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">An eCPA of $1 or less\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Install to eKYC ratio at 25%<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Install to First Transaction ratio between 15-20%<br \/>\n<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For a better understanding of the Philippines\u2019 Fintech Space please refer to the following Infographic below or <a href=\"https:\/\/maasplatform.io\/resources\/wp-content\/uploads\/2021\/11\/PH-FinTech-Infographic_2-compressed.pdf\">download your copy<\/a> :<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-711\" src=\"https:\/\/maasplatform.io\/resources\/wp-content\/uploads\/2021\/11\/PH-FinTech-Infographic_2-min.jpg\" alt=\"PH FinTech infographic\" width=\"1200\" height=\"7423\" \/><\/p>\n<p>To know more about marketing your FinTech app in Philippines, you can catch our <a href=\"https:\/\/www.youtube.com\/watch?v=jFPWGixfIgQ\">latest episode<\/a> of App MAASters featuring GCash!<\/p>\n<p><em>Are you looking to rev up your FinTech app&#8217;s marketing strategy in the Philippines? <a href=\"https:\/\/maasplatform.io\/contact-us\">Talk to us<\/a> and we would be happy to create a customized UA plan for you.<\/em><\/p>\n","protected":false},"author":15,"featured_media":715,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[32],"tags":[20,16,23,4,2,3,10],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Compounding User Interest in Digital Finances : Philippines\u2019 Journey to be the FinTech Torchbearer - Unlock Smarter Acquisition with Intelligence-Driven Unified Platform<\/title>\n<meta name=\"description\" content=\"In the FinTech space, Phillipines is one of the leading markets in southeast Asia. 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