{"id":362,"date":"2021-04-22T09:25:14","date_gmt":"2021-04-22T09:25:14","guid":{"rendered":"https:\/\/maasplatform.io\/resources\/?post_type=blog&#038;p=362"},"modified":"2021-05-17T10:13:17","modified_gmt":"2021-05-17T10:13:17","slug":"webinar-recap-consumer-trends-during-ramadan-2021","status":"publish","type":"blog","link":"https:\/\/maasplatform.io\/resources\/blog\/webinar-recap-consumer-trends-during-ramadan-2021\/","title":{"rendered":"Webinar Recap: Consumer Trends During Ramadan 2021 With ADA, Blibli, Branch and MAAS"},"content":{"rendered":"<div class=\"description-container unpurchased-virtual-no-info \">\n<div class=\"container\">\n<div class=\"event-description general-body\">\n<p><span style=\"font-weight: 400;\">Last year, the COVID-19 pandemic was at its peak right at the onset of Ramadan. When the pandemic hit the world &#8211; and Southeast Asia was no different &#8211; there was a completely unexpected turn of events that no one had anticipated. Mobile became an important source to stay connected as people worked from home, shopped from home, and stayed connected with their families. New trends and habits of user consumption emerged during this time, which we see are likely to continue in 2021. The habits we developed during 2020 with a tremendous increase in the usage of smartphones during the lockdown are likely to have its impact as the world slowly adjusts to what is being referred to as the \u201cnew normal.\u201d<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-363\" src=\"https:\/\/maasplatform.io\/resources\/wp-content\/uploads\/2021\/04\/ramadan-apps-.jpg\" alt=\"\" width=\"736\" height=\"360\" \/><\/p>\n<p>With the festive season of Ramadan underway, MAAS partnered with Branch to host a webinar to understand how brands from different verticals use the festive season as an opportunity to create new and innovative campaigns to build their brand, acquire and engage their users, and drive conversions.<\/p>\n<div id=\"instructions-container\">If you missed the live webinar, you can access the recording <a href=\"https:\/\/video.branch.io\/mobile-growth-online-ramadan?utm_source=blog&amp;utm_medium=none&amp;utm_campaign=maas_ramadanwebinar&amp;utm_term=20april21\">here<\/a>.<\/div>\n<\/div>\n<\/div>\n<div><\/div>\n<div class=\"container\">\n<div class=\"event-description general-body\">\n<div><a href=\"https:\/\/video.branch.io\/mobile-growth-online-ramadan?utm_source=blog&amp;utm_medium=none&amp;utm_campaign=maas_ramadanwebinar&amp;utm_term=20april21\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-364\" src=\"https:\/\/maasplatform.io\/resources\/wp-content\/uploads\/2021\/04\/MobileGowth_Thumbnail.png\" alt=\"\" width=\"634\" height=\"331\" \/><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"people\"><\/div>\n<div><em>Want to read more on how app usage trends have changed since the pandemic? Download our latest report &#8211; &#8220;<a href=\"https:\/\/maasplatform.io\/resources\/blog\/from-shelf-to-self-opportunities-for-brands-as-ramadan-goes-online\/\">From Shelf to Self: Opportunities for Brands as Ramadan Goes Online<\/a>&#8220;<\/em><\/div>\n","protected":false},"author":2,"featured_media":365,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[4,2,3,27,10,28],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Webinar Recap: Consumer Trends During Ramadan 2021 With ADA, Blibli, Branch and MAAS - Unlock Smarter Acquisition with Intelligence-Driven Unified Platform<\/title>\n<meta name=\"description\" content=\"Tune in to our latest webinar to understand how brands in Southeast Asia use Ramadan as an opportunity to create new and innovative campaigns to build their brand, acquire and engage their users, and drive conversions.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maasplatform.io\/resources\/blog\/webinar-recap-consumer-trends-during-ramadan-2021\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Webinar Recap: Consumer Trends During Ramadan 2021 With ADA, Blibli, Branch and MAAS - 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