{"id":208,"date":"2021-01-25T09:16:14","date_gmt":"2021-01-25T09:16:14","guid":{"rendered":"https:\/\/maasplatform.io\/resources\/?post_type=blog&p=208"},"modified":"2021-05-27T08:10:44","modified_gmt":"2021-05-27T08:10:44","slug":"conquering-tet-in-vietnam-an-app-marketing-playbook","status":"publish","type":"blog","link":"https:\/\/maasplatform.io\/resources\/blog\/conquering-tet-in-vietnam-an-app-marketing-playbook\/","title":{"rendered":"Conquering T\u1ebft in Vietnam: An App Marketing Playbook"},"content":{"rendered":"

Vietnam\u2019s T\u1ebft Nguy\u00ean \u0110\u00e1n or T\u1ebft is the most important national holiday and celebration in the Vietnamese culture. While the festival tradition lasts for three days, the preparations already kick off weeks in advance. Shopping activities for certain specific categories pick up ahead of the festival as consumer demand for food and beverages, new clothes, and gifts grows. And increasingly this is being done online and on mobile.\u00a0<\/span><\/p>\n

T\u1ebft shopping, which was already moving to online channels, also saw a remarkable shift in 2020 as customers stayed in, following social distancing rules, with changes also observed in consumption behavior. As we approach T\u1ebft 2021, mobile continues to play important role in the overall user acquisition strategy for brands, not only leading up to T\u1ebft but also beyond that. Brands, looking to make the most of this high season, need to ensure they are in the right place to leverage the festive demand to acquire new customers.\u00a0<\/span><\/p>\n

Download<\/strong><\/a> our latest app marketing playbook to conquer your app marketing during the festive season of T\u1ebft.<\/span><\/p>\n

Key Highlights:<\/strong><\/p>\n