{"id":15799,"date":"2022-11-25T09:41:39","date_gmt":"2022-11-25T09:41:39","guid":{"rendered":"https:\/\/maasplatform.io\/resources\/?post_type=blog&#038;p=15799"},"modified":"2023-06-28T05:17:37","modified_gmt":"2023-06-28T05:17:37","slug":"micd-up-with-maas-episode-20-modern-day-brand-building-with-anish-daryani","status":"publish","type":"blog","link":"https:\/\/maasplatform.io\/resources\/blog\/micd-up-with-maas-episode-20-modern-day-brand-building-with-anish-daryani\/","title":{"rendered":"Mic&#8217;d Up With MAAS Episode 20 : Modern Day Brand-Building With Anish Daryani"},"content":{"rendered":"<p>Today brand-building has evolved from being a spectacular show to a carefully crafted data-led strategy. How have modern-day brand marketers evolved to blend performance and brand marketing? In our latest episode, <a href=\"https:\/\/www.linkedin.com\/in\/anishdaryani\/\" target=\"_blank\" rel=\"noopener noreferrer\">Anish Daryani<\/a>, Founder &amp; President Director, <a href=\"https:\/\/mcsaatchi.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">M&amp;C Saatchi<\/a> (ID) takes us on a tour of modern-day brand-building through the times of Mad Men to Math Men, and looks at what the future of advertising looks like amidst the macro-economic factors.<\/p>\n<p>Tune in to the episode to know more about the convergence of building a relationship and then converting them to measurable leads. Anish goes on further to explain the marriage of creativity and data, impacting and improvising the traditional marketing funnel.<\/p>\n<p><center><script src=\"https:\/\/www.buzzsprout.com\/1659769\/11749908-modern-day-brand-building-with-anish-daryani.js?container_id=buzzsprout-player-11749908&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/center>&nbsp;<\/p>\n<p><em>Follow us on <a href=\"https:\/\/open.spotify.com\/show\/5hjStX0lPFxt2yI7BSCoSU\">Spotify<\/a> for all the latest episodes of Mic&#8217;d Up With MAAS!<\/em><\/p>\n<p>Want to be the next speaker on Mic&#8217;d Up With MAAS? We&#8217;re accepting <a href=\"mailto:marketing@maasplatform.io\">limited invites<\/a> for 2023!<\/p>\n","protected":false},"author":2,"featured_media":15800,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[20,17,15,14,4,49,2,3,10],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mic\u2019d Up With MAAS Episode 20 : Modern Day Brand-Building<\/title>\n<meta name=\"description\" content=\"Tune in to the latest episode, Episode 20 of Mic&#039;d Up with MAAS, as we delve into the world of modern-day brand-building with guest speaker Anish Daryani.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maasplatform.io\/resources\/blog\/micd-up-with-maas-episode-20-modern-day-brand-building-with-anish-daryani\/\" \/>\n<meta property=\"og:locale\" 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