{"id":15792,"date":"2022-11-21T08:36:08","date_gmt":"2022-11-21T08:36:08","guid":{"rendered":"https:\/\/maasplatform.io\/resources\/?post_type=blog&p=15792"},"modified":"2023-06-28T05:18:13","modified_gmt":"2023-06-28T05:18:13","slug":"middle-east-africa-watch-out-for-these-5-lessons-for-your-black-friday-holiday-season-omnichannel-app-marketing","status":"publish","type":"blog","link":"https:\/\/maasplatform.io\/resources\/blog\/middle-east-africa-watch-out-for-these-5-lessons-for-your-black-friday-holiday-season-omnichannel-app-marketing\/","title":{"rendered":"Middle East & Africa – Watch Out for These 5 Lessons for Your Black Friday & Holiday Season Omnichannel App Marketing"},"content":{"rendered":"

Black Friday 2021 recorded sales worth <\/span>$ 8.9 Billion<\/span><\/a> setting high expectations among app marketers in the Middle East and Africa. Traditionally associated with the American markets, the Sales fiesta of Black Friday has ever since crossed borders, to make its presence felt in the emerging markets of Turkey, South Africa, UAE, Saudi Arabia, Egypt and more! With recession, inflation, waning of the pandemic – the audience is in a mixed mood while deciding on their purchases. In this blog, the team chalks out 5 ways to help boost your holiday season omnichannel app marketing for the region.<\/span><\/p>\n

But before we dive into the strategy details, here\u2019s a quick infographic to give you a glance at the landscape, user expectations of MENA\u2019s consumers. The infographic also gives a quick overview of the strategies whose details we will discuss in this article.\u00a0<\/span><\/p>\n

Black Friday & Holiday Season Omnichannel App Marketing: Infographic<\/span><\/h2>\n
\"Omnichannel-App-Marketing-Infographic-Teaser\"<\/a>

Download full infographic<\/a><\/p><\/div>\n

Consumer Sentiment & Holiday Omnichannel Marketing<\/span><\/h2>\n

This holiday season, consumers are in two minds – financial stress and the eagerness to relive pre-pandemic holiday euphoria. Holiday season app marketing conversions will heavily rely on offers, deals that take into account users\u2019 sentiments about splurging this year. Focus on essential items like gifts, travel requirements or household appliances. Comparatively, this year bargain hunters are likely to contribute to the bulk of purchases.\u00a0<\/span><\/p>\n

A successful app marketing strategy for the year, is one that will help your users spread out their spending stress and make it easier on their pockets.<\/span><\/p>\n

\"Omnichannel-App-Marketing-Consumer-Sentiment\"<\/p>\n

Enhance Your Top-Funnel Conversions with Persona-Based Targeting<\/span><\/h2>\n

The<\/span> 550+ million<\/span><\/a> odd population of the Middle East & Africa, invariably do not display the same preferences or online behaviors. App marketers often end up with a long list of marketing wastage just to convert low lifetime value (LTV) users. In this final week of Black Friday omnichannel app marketing, check if you are targeting the right personas for your brand to amplify conversions over the weekend.\u00a0<\/span><\/p>\n

Shoppers in the MENA region, usually have a lower spending power, compared to their global peers. Online entertainment, like video, audio or OTT subscriptions, appliances like headphones, ring lights, additional camera lenses are hot picks for the African youth. The country\u2019s <\/span>booming<\/span><\/a> creator and tech economy has opened space for eCommerce apps to maximize on their gadget offerings. Other than that, gamers, lifestyle and travel enthusiasts dominate the region\u2019s shopper personas.<\/span><\/p>\n

Our <\/span>app marketing e-book<\/span><\/a> goes into further details on this sub topic, if you would like to know more.<\/span><\/p>\n

\"Omnichannel-App-Marketing-Persona-Targeting\"<\/p>\n

Informed Decisions to Choose Your Media Mix\u00a0<\/span><\/h2>\n

MAAS platform, with their association to impactful campaigns in the region – suggests Programmatic, OEM and Premium Inventories to be the channels of choice for the region. You can check out more on channel distribution, how to customize content for each channel in our latest Black Friday and holiday season special <\/span>infographic<\/span><\/a>.\u00a0<\/span><\/p>\n

Advertising partners can help your app marketers to trace granular insights of channel performance. Partners with unified audience platforms are able to give a comparative analysis of a channel\u2019s conversion rate. A holistic picture of overall channel conversions, will be significant to save up on the holiday season app marketing budgets. When asking your partners for the analysis, check for :<\/span><\/p>\n