{"id":15774,"date":"2022-11-10T07:57:40","date_gmt":"2022-11-10T07:57:40","guid":{"rendered":"https:\/\/maasplatform.io\/resources\/?post_type=blog&#038;p=15774"},"modified":"2023-06-28T04:55:45","modified_gmt":"2023-06-28T04:55:45","slug":"from-11-11-to-christmas-how-to-plan-your-ad-creatives-strategy-for-ecommerce-app-success","status":"publish","type":"blog","link":"https:\/\/maasplatform.io\/resources\/blog\/from-11-11-to-christmas-how-to-plan-your-ad-creatives-strategy-for-ecommerce-app-success\/","title":{"rendered":"From 11\/11 to Christmas, How to Plan Your Ad Creatives Strategy for eCommerce App Success"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">The holiday and festive season this year are euphoric all across the globe. Shaking the gloom of the pandemic, and braving recession woes &#8211; <a href=\"https:\/\/www.forbes.com\/sites\/blakemorgan\/2022\/10\/17\/2022-holiday-shopping-trends-you-need-to-know\/?sh=7bff11f6659b\">users are all game<\/a> to make the most of this year&#8217;s opportunity to come together and celebrate. Just ahead of 11\/11 or Singles\u2019 Day, Southeast Asia\u2019s app marketers are definitely looking forward to a season of steady eCommerce mobile marketing UA, engagement, and retention. With Black Friday and Christmas soon following, brands must look at reviewing their eCommerce holiday ad creatives strategy ahead of the season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In today\u2019s blog, the team talks about some of their observations on the creative tips and tricks that work well for eCommerce app marketing. Read on to find out what fits you:<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Be Dynamic &amp; Capitalize on Important Moments<\/span><\/h2>\n<p><center><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/xOrUG3-HzhM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/center><\/p>\n<h3><b>Why keep your creatives seasonal?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Moment marketing, done the right way, accelerates relationship-building with consumers. A key factor of the audience group here is low attention span and access to multiple options for engagement. Give your ad creatives a seasonal makeover to catch user attention.<\/span><\/p>\n<h3><b>Who does it help?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Brands targeting urban youth where trends change rapidly affect consumer sentiments.<\/span><\/p>\n<h3><b>Best practices to follow<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Focus on customer sentiment, bold formats like videos\/rich media, user stories<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Persona-Driven Segmentation for Custom Creatives<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15940 aligncenter\" src=\"https:\/\/maasplatform.io\/resources\/wp-content\/uploads\/2022\/11\/Blog-Images_A.png\" alt=\"\" width=\"577\" height=\"301\" \/><\/p>\n<h2><b>Why Persona-Driven Communication?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">General messaging can often get lost in the crowd. Working with persona-based creatives helps to serve the right messaging to the right audience to improve click-through rates and increase conversions.<\/span><\/p>\n<h3><b>Who does it help?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">eCommerce marketplace apps that solve the needs of a vast range of consumers, <a href=\"https:\/\/maas.affle.com\/resources\/blog\/india-qcommerce-apps-instant-delivery\/\">qCommerce apps<\/a> providing a variety of on-demand convenience services, and delivery apps working on aggregator models.<\/span><\/p>\n<h3><b>Best practices to follow<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Use 1:1\/9:16 size, a clear CTA, visual representing your target persona, highlight deals on favorite items<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Ad Units Customized to Channel<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15776 aligncenter\" src=\"https:\/\/maasplatform.io\/resources\/wp-content\/uploads\/2023\/03\/Blog-Images_B.png\" alt=\"\" width=\"577\" height=\"301\" \/><\/p>\n<h3><b>Why customize your creative formats?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When reaching out to a wide demographic base, focusing on your core message, while customizing it to fit multiple formats is a good way to get started. A few formats to explore &#8211; banner images for displays, short infographics for emails, GIFs for programmatic, localized vernacular banners for OEMs, etc.\u00a0<\/span><\/p>\n<h3><b>Who does it help?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Brands with a presence among non-metro audiences, varied demographics across age groups, and low-connectivity regions; DTC brands specializing in factory\/farm-to-home business models.<\/span><\/p>\n<h3><b>Best Practices to Follow<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Compressed, lightweight creatives (&lt;1MB), 1 core message, a clear CTA, focus on power words\/hashtags<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Tailor Creatives for Engagement Touchpoints<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-15779 aligncenter\" src=\"https:\/\/maasplatform.io\/resources\/wp-content\/uploads\/2023\/03\/Blog-Images_C.png\" alt=\"eCommerce Mobile Marketing UA\" width=\"616\" height=\"322\" \/><\/p>\n<h3><b>Why does content matter at each touchpoint?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Brand recall is key for eCommerce, especially DTC apps, looking to increase their subscribers. Reaching out to the users in key moments during the day or their user lifecycle with relatable creatives can help to build your brand story. But make sure you don\u2019t overdo it, or else you risk user fatigue. (more on this below!)\u00a0<\/span><\/p>\n<h3><b>Who does it help?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Brands with subscription, loyalty, and membership programs as part of their major monetization avenues; apps offering wallet\/pre-order options; advertisers exploring omnichannel UA.<\/span><\/p>\n<h3><b>Best Practices to Follow<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Icons or signature visuals that are easily recognizable, bold fonts, clear CTA<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Keeping eCommerce Holiday Ad Creatives Fresh With Optimization Techniques<\/span><\/h2>\n<h3><b>Why is habitual optimization important?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">We know this &#8211; there are just a lot of ads vying for attention every hour. If you use the same creatives for a long time, chances are you will risk user ad fatigue and decrease engagement rates.\u00a0<\/span><\/p>\n<h3><b>Who should watch out for this?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">If you are advertising over multiple channels, make sure you keep the creatives fresh to avoid overlap.\u00a0<\/span><\/p>\n<h3><b>Best practices to follow<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">When it comes to optimization, data is key to getting the right insights. Work with your ad partner for insights into the campaign and creative performance and know when to optimize. Your ad partner\u2019s in-house creative suite will also help you to power-up your creatives and find the right mix that works for your campaign KPIs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Creatives play a key role in-app marketing and can be often overlooked when advertisers are head down into benchmarks, numbers, and KPIs! A brilliant creative strategy, however, can improve engagement rates &#8211; especially when they are customized to the moment in time. As marketers gear up for the festive weeks ahead and feel inspired to execute some brilliant creatives for this season, <\/span><a href=\"https:\/\/maas.affle.com\/contact-us\"><span style=\"font-weight: 400;\">MAAS\u2019 expert team is here to help with expert consultation<\/span><\/a><span style=\"font-weight: 400;\"> and up your creative game!\u00a0<\/span><\/p>\n","protected":false},"author":9,"featured_media":15778,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[30,29],"tags":[20,9,8,4,49,2,3,57,10],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How to Plan Ad Creatives Strategy for eCommerce App Success<\/title>\n<meta name=\"description\" content=\"Unlock the secrets to eCommerce app success by planning your ad creatives strategy from 11\/11 to Christmas. 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