{"id":15718,"date":"2022-10-20T09:27:18","date_gmt":"2022-10-20T09:27:18","guid":{"rendered":"https:\/\/maasplatform.io\/resources\/?post_type=blog&#038;p=15718"},"modified":"2023-06-28T04:53:32","modified_gmt":"2023-06-28T04:53:32","slug":"foodtech-app-marketing-in-festivities","status":"publish","type":"blog","link":"https:\/\/maasplatform.io\/resources\/blog\/foodtech-app-marketing-in-festivities\/","title":{"rendered":"Mic&#8217;d Up for MAAS Episode 19 : FoodTech &#038; Festivities &#8211; How Brands Deck Up for the Festive Season"},"content":{"rendered":"<p>What&#8217;s a festival without a plethora of lip smacking delicacies to choose from! In our latest episode of <a href=\"https:\/\/maasplatform.io\/resources\/podcast\/\">Mic&#8217;d Up With MAAS<\/a>, we are joined in by <a href=\"https:\/\/www.linkedin.com\/in\/mayanksingh5\">Mayank Singh<\/a>, Chief Digital Officer &amp; Vice President, <a href=\"https:\/\/www.dominos.co.in\/\">Dominos<\/a> (ID) giving us all the dough on the UA opportunities being served to FoodTech app marketers for the next six months.<\/p>\n<p>In Ep.19 of the podcast, Mayank focuses on the connection of food and festivals across APAC and how the present digitally mature audience, will blend the online and offline experience of food. He focuses on the importance of studying user behavior across various touchpoints of conversions to understand what is it, beyond food, that creates a lasting relationship between a FoodTech app and their user.<\/p>\n<p>Check out the full podcast below for all the juicy slices of FoodTech UA with a little extra toppings.<\/p>\n<p>Happy Celebrations!<\/p>\n<p><script src=\"https:\/\/www.buzzsprout.com\/1659769\/11534348-foodtech-festivities-how-brands-deck-up-for-the-festive-season.js?container_id=buzzsprout-player-11534348&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"author":2,"featured_media":15719,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[20,54,53,14,4,49,2],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mic\u2019d Up for MAAS Episode 19 : FoodTech &amp; Festivities<\/title>\n<meta name=\"description\" content=\"Mayank Singh of Dominos joins us to give us all the dough on FoodTech UA in APAC with just the right amount of extra toppings.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maasplatform.io\/resources\/blog\/foodtech-app-marketing-in-festivities\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mic\u2019d Up for MAAS Episode 19 : FoodTech &amp; Festivities\" \/>\n<meta property=\"og:description\" content=\"Mayank Singh of Dominos joins us to give us all the dough on FoodTech UA in APAC with just the right amount of extra toppings.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/maasplatform.io\/resources\/blog\/foodtech-app-marketing-in-festivities\/\" \/>\n<meta property=\"og:site_name\" content=\"Unlock Smarter Acquisition with Intelligence-Driven Unified Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-28T04:53:32+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/maasplatform.io\/resources\/wp-content\/uploads\/2022\/10\/Micd-UP_Mayank-Singh.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/maasplatform.io\/resources\/blog\/foodtech-app-marketing-in-festivities\/\",\"url\":\"https:\/\/maasplatform.io\/resources\/blog\/foodtech-app-marketing-in-festivities\/\",\"name\":\"Mic\u2019d Up for MAAS Episode 19 : FoodTech & Festivities\",\"isPartOf\":{\"@id\":\"https:\/\/maasplatform.io\/resources\/#website\"},\"datePublished\":\"2022-10-20T09:27:18+00:00\",\"dateModified\":\"2023-06-28T04:53:32+00:00\",\"description\":\"Mayank Singh of Dominos joins us to give us all the dough on FoodTech UA in APAC with just the right amount of extra toppings.\",\"breadcrumb\":{\"@id\":\"https:\/\/maasplatform.io\/resources\/blog\/foodtech-app-marketing-in-festivities\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/maasplatform.io\/resources\/blog\/foodtech-app-marketing-in-festivities\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/maasplatform.io\/resources\/blog\/foodtech-app-marketing-in-festivities\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/maasplatform.io\/resources\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mic&#8217;d Up for MAAS Episode 19 : FoodTech &#038; Festivities &#8211; How Brands Deck Up for the Festive Season\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/maasplatform.io\/resources\/#website\",\"url\":\"https:\/\/maasplatform.io\/resources\/\",\"name\":\"Unlock Smarter Acquisition with Intelligence-Driven Unified Platform\",\"description\":\"MAAS Platform\",\"publisher\":{\"@id\":\"https:\/\/maasplatform.io\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/maasplatform.io\/resources\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/maasplatform.io\/resources\/#organization\",\"name\":\"MAAS Platform\",\"url\":\"https:\/\/maasplatform.io\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/maasplatform.io\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/maasplatform.io\/resources\/wp-content\/uploads\/2023\/05\/maasplatform.png\",\"contentUrl\":\"https:\/\/maasplatform.io\/resources\/wp-content\/uploads\/2023\/05\/maasplatform.png\",\"width\":238,\"height\":87,\"caption\":\"MAAS Platform\"},\"image\":{\"@id\":\"https:\/\/maasplatform.io\/resources\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mic\u2019d Up for MAAS Episode 19 : FoodTech & Festivities","description":"Mayank Singh of Dominos joins us to give us all the dough on FoodTech UA in APAC with just the right amount of extra toppings.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/maasplatform.io\/resources\/blog\/foodtech-app-marketing-in-festivities\/","og_locale":"en_US","og_type":"article","og_title":"Mic\u2019d Up for MAAS Episode 19 : FoodTech & Festivities","og_description":"Mayank Singh of Dominos joins us to give us all the dough on FoodTech UA in APAC with just the right amount of extra toppings.","og_url":"https:\/\/maasplatform.io\/resources\/blog\/foodtech-app-marketing-in-festivities\/","og_site_name":"Unlock Smarter Acquisition with Intelligence-Driven Unified Platform","article_modified_time":"2023-06-28T04:53:32+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/maasplatform.io\/resources\/wp-content\/uploads\/2022\/10\/Micd-UP_Mayank-Singh.png","type":"image\/png"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/maasplatform.io\/resources\/blog\/foodtech-app-marketing-in-festivities\/","url":"https:\/\/maasplatform.io\/resources\/blog\/foodtech-app-marketing-in-festivities\/","name":"Mic\u2019d Up for MAAS Episode 19 : FoodTech & Festivities","isPartOf":{"@id":"https:\/\/maasplatform.io\/resources\/#website"},"datePublished":"2022-10-20T09:27:18+00:00","dateModified":"2023-06-28T04:53:32+00:00","description":"Mayank Singh of Dominos joins us to give us all the dough on FoodTech UA in APAC with just the right amount of extra toppings.","breadcrumb":{"@id":"https:\/\/maasplatform.io\/resources\/blog\/foodtech-app-marketing-in-festivities\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/maasplatform.io\/resources\/blog\/foodtech-app-marketing-in-festivities\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/maasplatform.io\/resources\/blog\/foodtech-app-marketing-in-festivities\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/maasplatform.io\/resources\/blog\/"},{"@type":"ListItem","position":2,"name":"Mic&#8217;d Up for MAAS Episode 19 : FoodTech &#038; Festivities &#8211; How Brands Deck Up for the Festive Season"}]},{"@type":"WebSite","@id":"https:\/\/maasplatform.io\/resources\/#website","url":"https:\/\/maasplatform.io\/resources\/","name":"Unlock Smarter Acquisition with Intelligence-Driven Unified Platform","description":"MAAS Platform","publisher":{"@id":"https:\/\/maasplatform.io\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/maasplatform.io\/resources\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/maasplatform.io\/resources\/#organization","name":"MAAS Platform","url":"https:\/\/maasplatform.io\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/maasplatform.io\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/maasplatform.io\/resources\/wp-content\/uploads\/2023\/05\/maasplatform.png","contentUrl":"https:\/\/maasplatform.io\/resources\/wp-content\/uploads\/2023\/05\/maasplatform.png","width":238,"height":87,"caption":"MAAS Platform"},"image":{"@id":"https:\/\/maasplatform.io\/resources\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/maasplatform.io\/resources\/wp-json\/wp\/v2\/blog\/15718"}],"collection":[{"href":"https:\/\/maasplatform.io\/resources\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/maasplatform.io\/resources\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/maasplatform.io\/resources\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":2,"href":"https:\/\/maasplatform.io\/resources\/wp-json\/wp\/v2\/blog\/15718\/revisions"}],"predecessor-version":[{"id":15773,"href":"https:\/\/maasplatform.io\/resources\/wp-json\/wp\/v2\/blog\/15718\/revisions\/15773"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maasplatform.io\/resources\/wp-json\/wp\/v2\/media\/15719"}],"wp:attachment":[{"href":"https:\/\/maasplatform.io\/resources\/wp-json\/wp\/v2\/media?parent=15718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maasplatform.io\/resources\/wp-json\/wp\/v2\/categories?post=15718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maasplatform.io\/resources\/wp-json\/wp\/v2\/tags?post=15718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}