{"id":15710,"date":"2022-10-19T11:54:53","date_gmt":"2022-10-19T11:54:53","guid":{"rendered":"https:\/\/maasplatform.io\/resources\/?post_type=blog&p=15710"},"modified":"2023-06-20T13:18:06","modified_gmt":"2023-06-20T13:18:06","slug":"webinar-recap-the-changing-face-of-festive-season-2022","status":"publish","type":"blog","link":"https:\/\/maasplatform.io\/resources\/blog\/webinar-recap-the-changing-face-of-festive-season-2022\/","title":{"rendered":"Webinar Recap: The Changing Face of Festive Season 2022"},"content":{"rendered":"

Can you feel the festivities in the air? We are all eagerly looking forward to the upcoming festive week of euphoria, celebration, and togetherness.\u00a0<\/span><\/p>\n

Team MAAS kickstarted the festive fever with a power packed panel discussion, in partnership with <\/span>AppTweak<\/span><\/a>. The panel, moderated by AppTweak’s Head of India <\/span>Karan Lakhwani<\/span><\/a>,\u00a0 hosted eCommerce field experts, <\/span>Akshay Salaria<\/span><\/a>, Director – Acquisition Growth & MarTech, <\/span>Tata Neu<\/span><\/a> and <\/span>Soumya Kant<\/span><\/a>, Co-Founder & Chief Growth Officer, <\/span>Clovia<\/span><\/a>, to share first-hand insights into the new-age shopper. Also joining the panel was <\/span>Nishant Malik<\/span><\/a>, Director – Sales, MAAS (India) providing interesting sneak peeks into the major verticals of growth for the upcoming months.<\/span><\/p>\n

\"Changing<\/a>

Click Play to watch the full webinar<\/strong><\/em><\/p><\/div>\n

Key Webinar Highlights :<\/span><\/h3>\n

Shopping is Omnichannel<\/b><\/p>\n

Soumya stresses on the importance of omnichannel in scaling eCommerce UA and for good measure. Shopping is traditionally a social event and consumers have yearned to go back to the pre-pandemic shopping trips. However, the forced movement restrictions and mobile-first behaviors, have accelerated the maturity of the average Indian digital shopper. The buying intent shows long before with in-app browsing, making wishlists, adding items to cart, or researching a specific product online. This digital behavior will impact how shoppers navigate around their purchase decisions on an actual shop floor. Additionally, panelists suggest studying online buying intent behavior closely for the festive season to predict user behaviors for Q3 and Q4 2022.<\/span><\/p>\n

The Next 100 Million Users from Bharat<\/b><\/p>\n

The metros have for long been the bread and butter of app brands. And the trend is rapidly changing. Penetration of faster networks and improvement in last-mile delivery system, has online shopping, digital transactions, gaming trending in the non-metroes. Nishant suggested a three pronged approach to acquire non-metro audience :<\/span><\/p>\n