{"id":15682,"date":"2022-10-07T09:30:03","date_gmt":"2022-10-07T09:30:03","guid":{"rendered":"https:\/\/maasplatform.io\/resources\/?post_type=blog&p=15682"},"modified":"2022-10-07T09:30:03","modified_gmt":"2022-10-07T09:30:03","slug":"maas-platform-wins-gold-at-mma-smarties-india-2022","status":"publish","type":"blog","link":"https:\/\/maasplatform.io\/resources\/blog\/maas-platform-wins-gold-at-mma-smarties-india-2022\/","title":{"rendered":"MAAS Platform Wins Gold at MMA Smarties India 2022"},"content":{"rendered":"

The festive quarter has kickstarted with accolades for MAAS platform\u2019s UA campaigns pouring in from multiple avenues. The one that has the team glowing in excitement is the recent <\/span>Gold Honor for Lead Generation <\/b>bestowed on MAAS\u2019 UA campaign with <\/span>Swiggy<\/span><\/a> at the 11th edition of MMA Smarties India, hosted by Mobile Marketing Association.<\/span><\/p>\n

MAAS<\/span><\/a> crafted a unique campaign, <\/span>#SwiggyHasItAll<\/b><\/a> to sum up the work done for Swiggy\u2019s convenience delivery segment in association with M&C Saatchi.<\/span><\/p>\n

#SwiggyHasItAll<\/h3>\n

Winning Category : Lead Generation<\/b><\/p>\n

Swiggy has long established itself as a leader in the category of on-demand convenience delivery. With the crisis of the pandemic looming, the brand dedicated their resources to amplify last mile delivery in Tier 2 and 3 locations ensuring the safety of their patrons. However, low awareness posed a challenging roadblock to achieve their UA goals.\u00a0<\/span><\/p>\n

MAAS platform teamed up with <\/span>Swiggy<\/span><\/a> to maximize the reach of their creative communications leading to higher conversions. The platform leveraged mDMP\u2019s AI\/ML based audience recommendation to identify high quality cohorts. With a multichannel approach powered by dayparting and location based targeting, MAAS\u2019 unified audience platform was able to scale Swiggy\u2019s campaign increasing monthly first orders by approximately <\/span>3X.<\/b><\/p>\n

\"Swiggy<\/a>

Click Play to Watch Full Case Study\u00a0<\/strong><\/em><\/p><\/div>\n

Commenting on the win, <\/span>Awant Bhagat<\/span><\/a>, General Manager – Marketing, Swiggy says, \u201cWe would like to thank each member of the jury for recognizing our campaigns. MAAS platform has been the perfect partner for us with their innovative approach and their experience in helping us make this campaign a success. We look forward to more such future wins and continued collaboration with the MAAS platform.\u201d<\/span><\/p>\n

Vipul Kedia<\/span><\/a>, Chief Data and Platforms Officer & Head, MAAS (India), says,”At MAAS Platform, we have been continuously working hard to create a distinguished unified platform that can change the way advertisers approach their campaigns. Today’s wins are a testament to our efforts to provide the best-in-class technology and service to our clients to make an impact. I would like to thank the jury for recognizing us with these prestigious awards. We are grateful to our partners for entrusting us with their award-winning campaigns.\u201d<\/span><\/p>\n

MAAS platform has been consistently recognized at MMA Smarties and other industry honors for their out-of-box approach to resolving unique app UA challenges. The platform has regularly won in<\/span> impactful categories<\/span><\/a> like Ad Platform of the Year, Best Omnichannel Marketing Strategy, Best Cross-Platform Campaign, Best Execution of Performance Campaign, Best Lead Generation Campaign through Mobile and more.\u00a0<\/span><\/p>\n

#MMAThrowback<\/h3>\n
\"MX<\/a>

Click Play to Watch Full Case Study<\/strong><\/em><\/p><\/div>\n

India\u2019s short video boom catapulted talented content creators across the country into overnight fame. Leading the charge of boosting Bharat\u2019s creator economy, MX Takatak teamed up with MAAS platform for creative UA campaigns. The short video platform\u2019s core audience resided beyond the metros. Vernacular was the medium of choice to form connections. MAAS\u2019 unified audience platform delivered in four major phases :<\/span><\/b><\/p>\n