{"id":15525,"date":"2022-08-01T07:17:53","date_gmt":"2022-08-01T07:17:53","guid":{"rendered":"https:\/\/maasplatform.io\/resources\/?post_type=blog&#038;p=15525"},"modified":"2023-06-28T05:06:50","modified_gmt":"2023-06-28T05:06:50","slug":"micd-up-with-maas-episode-17-latam-mobile-growth-rocketlab","status":"publish","type":"blog","link":"https:\/\/maasplatform.io\/resources\/blog\/micd-up-with-maas-episode-17-latam-mobile-growth-rocketlab\/","title":{"rendered":"Mic&#8217;d Up With MAAS Episode 17: Solving the LatAm Mobile Growth Puzzle With RocketLab"},"content":{"rendered":"<p>What are some of the biggest myths about Latin America&#8217;s mobile ecosystem? Is the UA strategy for Brazil the same as for Mexico? As one of the fastest-growing mobile markets in the world, Latin America has caught the fancy of mobile app marketers for the exciting opportunities the region has to offer. A steadily growing market for smartphone users coupled with deeper internet penetration has influenced the growth of this market. This has led to a surge in verticals such as mobile video, gaming, as well as eCommerce. But not all markets are created equal and Latin America is a good example of this. User behavior, and in turn user acquisition, differ from country to country in this large region.<\/p>\n<p>RocketLab&#8217;s VP of Strategy Matias Fernandez Battola joins us on the latest episode of Mic&#8217;d Up With MAAS to solve the LatAm mobile growth puzzle.<\/p>\n<p>Check out the link for the full podcast:<\/p>\n<div id=\"buzzsprout-player-11042409\"><\/div>\n<p><script src=\"https:\/\/www.buzzsprout.com\/1659769\/11042409-solving-the-latin-american-mobile-growth-puzzle-with-rocketlab.js?container_id=buzzsprout-player-11042409&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"author":2,"featured_media":15526,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[20,15,14],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mic\u2019d Up With MAAS Episode 17: Solving the LatAm Mobile Growth<\/title>\n<meta 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