{"id":15492,"date":"2022-07-04T04:24:54","date_gmt":"2022-07-04T04:24:54","guid":{"rendered":"https:\/\/maasplatform.io\/resources\/?post_type=blog&#038;p=15492"},"modified":"2023-06-28T05:06:08","modified_gmt":"2023-06-28T05:06:08","slug":"micd-up-with-maas-episode-16-shamanth-rao-unveils-the-new-mobile-world-order","status":"publish","type":"blog","link":"https:\/\/maasplatform.io\/resources\/blog\/micd-up-with-maas-episode-16-shamanth-rao-unveils-the-new-mobile-world-order\/","title":{"rendered":"Mic&#8217;d Up With MAAS Episode 16 : Shamanth Rao Unveils the New Mobile World Order"},"content":{"rendered":"<p>The past year the AdTech industry was buzzing with chats on privacy first, deprecation of IDFA &amp; SKAd Network and app tracking transparency to list a few. This year as the dust settles down, industry folks are\u00a0 making peace with the idea that a new order in AdTech is now inevitable. The next consecutive years has placed high advertiser expectations on this industry to innovate and improve; to continue the impact mobile marketing has had on the growth of the overall app economy. But where does one start?<\/p>\n<p>Mobile maverick <a href=\"https:\/\/www.linkedin.com\/in\/shamanthrao\/\">Shamanth M. Rao<\/a> , Founder &amp; CEO, <a href=\"https:\/\/rocketshiphq.com\/\">RocketShip HQ<\/a> is our latest guest on Mic&#8217;d Up With MAAS where he talks about the evolution of app economy, how marketers are dealing with changes to IDFA and ATT, and what new world order would emerge for mobile advertising.<\/p>\n<p><script src=\"https:\/\/www.buzzsprout.com\/1659769\/10887648-shamanth-rao-unveils-the-new-mobile-world-order.js?container_id=buzzsprout-player-10887648&#038;player=small\" type=\"text\/javascript\" charset=\"utf-8\"><\/script><\/p>\n<p><i>Listen to the full podcast on\u00a0<\/i><a href=\"https:\/\/podcasts.apple.com\/in\/podcast\/micd-up-with-maas\/id1552832157\"><i>Apple Podcasts<\/i><\/a><i>,\u00a0<\/i><a href=\"https:\/\/open.spotify.com\/show\/5hjStX0lPFxt2yI7BSCoSU\"><i>Spotify<\/i><\/a><i>, and\u00a0<\/i><a href=\"https:\/\/podcasts.google.com\/feed\/aHR0cHM6Ly9mZWVkcy5idXp6c3Byb3V0LmNvbS8xNjU5NzY5LnJzcw==\"><i>Google Podcasts!<\/i><\/a><\/p>\n<p><i>Want to rev up your app\u2019s user acquisition campaign?\u00a0<\/i><a href=\"https:\/\/maasplatform.io\/contact-us\"><i>Get in touch<\/i><\/a><i>\u00a0with our team of experts today.<\/i><\/p>\n","protected":false},"author":2,"featured_media":15495,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[17,11,14,4,49,3],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Mic\u2019d Up With MAAS Episode 16 : New Mobile World Order<\/title>\n<meta name=\"description\" content=\"Mobile Maverick Shamanth M. Rao is our latest guest, talking about the evolution of app economy, how marketers are dealing with changes to IDFA and ATT, and what new world order would emerge for mobile advertising.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/maasplatform.io\/resources\/blog\/micd-up-with-maas-episode-16-shamanth-rao-unveils-the-new-mobile-world-order\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Mic\u2019d Up With MAAS Episode 16 : New Mobile World Order\" \/>\n<meta property=\"og:description\" content=\"Mobile Maverick Shamanth M. Rao is our latest guest, talking about the evolution of app economy, how marketers are dealing with changes to IDFA and ATT, and what new world order would emerge for mobile advertising.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/maasplatform.io\/resources\/blog\/micd-up-with-maas-episode-16-shamanth-rao-unveils-the-new-mobile-world-order\/\" \/>\n<meta property=\"og:site_name\" content=\"Unlock Smarter Acquisition with Intelligence-Driven Unified Platform\" \/>\n<meta property=\"article:modified_time\" content=\"2023-06-28T05:06:08+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/maasplatform.io\/resources\/wp-content\/uploads\/2022\/07\/Micd-UP_Shamanth-M.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"627\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/maasplatform.io\/resources\/blog\/micd-up-with-maas-episode-16-shamanth-rao-unveils-the-new-mobile-world-order\/\",\"url\":\"https:\/\/maasplatform.io\/resources\/blog\/micd-up-with-maas-episode-16-shamanth-rao-unveils-the-new-mobile-world-order\/\",\"name\":\"Mic\u2019d Up With MAAS Episode 16 : New Mobile World Order\",\"isPartOf\":{\"@id\":\"https:\/\/maasplatform.io\/resources\/#website\"},\"datePublished\":\"2022-07-04T04:24:54+00:00\",\"dateModified\":\"2023-06-28T05:06:08+00:00\",\"description\":\"Mobile Maverick Shamanth M. Rao is our latest guest, talking about the evolution of app economy, how marketers are dealing with changes to IDFA and ATT, and what new world order would emerge for mobile advertising.\",\"breadcrumb\":{\"@id\":\"https:\/\/maasplatform.io\/resources\/blog\/micd-up-with-maas-episode-16-shamanth-rao-unveils-the-new-mobile-world-order\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/maasplatform.io\/resources\/blog\/micd-up-with-maas-episode-16-shamanth-rao-unveils-the-new-mobile-world-order\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/maasplatform.io\/resources\/blog\/micd-up-with-maas-episode-16-shamanth-rao-unveils-the-new-mobile-world-order\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Blog\",\"item\":\"https:\/\/maasplatform.io\/resources\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Mic&#8217;d Up With MAAS Episode 16 : Shamanth Rao Unveils the New Mobile World Order\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/maasplatform.io\/resources\/#website\",\"url\":\"https:\/\/maasplatform.io\/resources\/\",\"name\":\"Unlock Smarter Acquisition with Intelligence-Driven Unified Platform\",\"description\":\"MAAS Platform\",\"publisher\":{\"@id\":\"https:\/\/maasplatform.io\/resources\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/maasplatform.io\/resources\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/maasplatform.io\/resources\/#organization\",\"name\":\"MAAS Platform\",\"url\":\"https:\/\/maasplatform.io\/resources\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/maasplatform.io\/resources\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/maasplatform.io\/resources\/wp-content\/uploads\/2023\/05\/maasplatform.png\",\"contentUrl\":\"https:\/\/maasplatform.io\/resources\/wp-content\/uploads\/2023\/05\/maasplatform.png\",\"width\":238,\"height\":87,\"caption\":\"MAAS Platform\"},\"image\":{\"@id\":\"https:\/\/maasplatform.io\/resources\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Mic\u2019d Up With MAAS Episode 16 : New Mobile World Order","description":"Mobile Maverick Shamanth M. Rao is our latest guest, talking about the evolution of app economy, how marketers are dealing with changes to IDFA and ATT, and what new world order would emerge for mobile advertising.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/maasplatform.io\/resources\/blog\/micd-up-with-maas-episode-16-shamanth-rao-unveils-the-new-mobile-world-order\/","og_locale":"en_US","og_type":"article","og_title":"Mic\u2019d Up With MAAS Episode 16 : New Mobile World Order","og_description":"Mobile Maverick Shamanth M. Rao is our latest guest, talking about the evolution of app economy, how marketers are dealing with changes to IDFA and ATT, and what new world order would emerge for mobile advertising.","og_url":"https:\/\/maasplatform.io\/resources\/blog\/micd-up-with-maas-episode-16-shamanth-rao-unveils-the-new-mobile-world-order\/","og_site_name":"Unlock Smarter Acquisition with Intelligence-Driven Unified Platform","article_modified_time":"2023-06-28T05:06:08+00:00","og_image":[{"width":1200,"height":627,"url":"https:\/\/maasplatform.io\/resources\/wp-content\/uploads\/2022\/07\/Micd-UP_Shamanth-M.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/maasplatform.io\/resources\/blog\/micd-up-with-maas-episode-16-shamanth-rao-unveils-the-new-mobile-world-order\/","url":"https:\/\/maasplatform.io\/resources\/blog\/micd-up-with-maas-episode-16-shamanth-rao-unveils-the-new-mobile-world-order\/","name":"Mic\u2019d Up With MAAS Episode 16 : New Mobile World Order","isPartOf":{"@id":"https:\/\/maasplatform.io\/resources\/#website"},"datePublished":"2022-07-04T04:24:54+00:00","dateModified":"2023-06-28T05:06:08+00:00","description":"Mobile Maverick Shamanth M. Rao is our latest guest, talking about the evolution of app economy, how marketers are dealing with changes to IDFA and ATT, and what new world order would emerge for mobile advertising.","breadcrumb":{"@id":"https:\/\/maasplatform.io\/resources\/blog\/micd-up-with-maas-episode-16-shamanth-rao-unveils-the-new-mobile-world-order\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/maasplatform.io\/resources\/blog\/micd-up-with-maas-episode-16-shamanth-rao-unveils-the-new-mobile-world-order\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/maasplatform.io\/resources\/blog\/micd-up-with-maas-episode-16-shamanth-rao-unveils-the-new-mobile-world-order\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Blog","item":"https:\/\/maasplatform.io\/resources\/blog\/"},{"@type":"ListItem","position":2,"name":"Mic&#8217;d Up With MAAS Episode 16 : Shamanth Rao Unveils the New Mobile World Order"}]},{"@type":"WebSite","@id":"https:\/\/maasplatform.io\/resources\/#website","url":"https:\/\/maasplatform.io\/resources\/","name":"Unlock Smarter Acquisition with Intelligence-Driven Unified Platform","description":"MAAS Platform","publisher":{"@id":"https:\/\/maasplatform.io\/resources\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/maasplatform.io\/resources\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/maasplatform.io\/resources\/#organization","name":"MAAS Platform","url":"https:\/\/maasplatform.io\/resources\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/maasplatform.io\/resources\/#\/schema\/logo\/image\/","url":"https:\/\/maasplatform.io\/resources\/wp-content\/uploads\/2023\/05\/maasplatform.png","contentUrl":"https:\/\/maasplatform.io\/resources\/wp-content\/uploads\/2023\/05\/maasplatform.png","width":238,"height":87,"caption":"MAAS Platform"},"image":{"@id":"https:\/\/maasplatform.io\/resources\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/maasplatform.io\/resources\/wp-json\/wp\/v2\/blog\/15492"}],"collection":[{"href":"https:\/\/maasplatform.io\/resources\/wp-json\/wp\/v2\/blog"}],"about":[{"href":"https:\/\/maasplatform.io\/resources\/wp-json\/wp\/v2\/types\/blog"}],"author":[{"embeddable":true,"href":"https:\/\/maasplatform.io\/resources\/wp-json\/wp\/v2\/users\/2"}],"version-history":[{"count":4,"href":"https:\/\/maasplatform.io\/resources\/wp-json\/wp\/v2\/blog\/15492\/revisions"}],"predecessor-version":[{"id":15499,"href":"https:\/\/maasplatform.io\/resources\/wp-json\/wp\/v2\/blog\/15492\/revisions\/15499"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/maasplatform.io\/resources\/wp-json\/wp\/v2\/media\/15495"}],"wp:attachment":[{"href":"https:\/\/maasplatform.io\/resources\/wp-json\/wp\/v2\/media?parent=15492"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/maasplatform.io\/resources\/wp-json\/wp\/v2\/categories?post=15492"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/maasplatform.io\/resources\/wp-json\/wp\/v2\/tags?post=15492"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}