{"id":15352,"date":"2022-02-18T12:36:16","date_gmt":"2022-02-18T12:36:16","guid":{"rendered":"https:\/\/maasplatform.io\/resources\/?post_type=blog&#038;p=15352"},"modified":"2022-06-01T04:58:30","modified_gmt":"2022-06-01T04:58:30","slug":"mobile-marketing-masterclass-episode-1-review","status":"publish","type":"blog","link":"https:\/\/maasplatform.io\/resources\/blog\/mobile-marketing-masterclass-episode-1-review\/","title":{"rendered":"Mobile Marketing Masterclass : Episode 1 Highlights"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">About 15% of all mobile marketing budgets are lost to frauds. The ecosystem being crowded only aggravates the situation of finding the right partners who can help mitigate such frauds while driving successful campaigns with maximum ROI. <\/span><a href=\"https:\/\/maasplatform.io\/\"><span style=\"font-weight: 400;\">MAAS<\/span><\/a><span style=\"font-weight: 400;\"> teamed up with <\/span><a href=\"https:\/\/www.appsflyer.com\/\"><span style=\"font-weight: 400;\">Appsflyer<\/span><\/a><span style=\"font-weight: 400;\"> to present the <\/span><a href=\"https:\/\/info.maasplatform.io\/mobile_marketing_masterclass_ep1\"><b>Mobile Marketing Masterclass <\/b><\/a><span style=\"font-weight: 400;\">series to simplify the AdTech maze.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the launch episode of the series, <\/span><a href=\"https:\/\/www.linkedin.com\/in\/zekri-mohd-noor-a7b73a195\/\"><span style=\"font-weight: 400;\">Zekri Mohd. Noor<\/span><\/a><span style=\"font-weight: 400;\">, Senior Business Manager &#8211; MAAS and <\/span><a href=\"https:\/\/www.linkedin.com\/in\/chloe-tai-jy\/\"><span style=\"font-weight: 400;\">Chloe Tai<\/span><\/a><span style=\"font-weight: 400;\">, Sales Manager (SEA) &#8211; Appsflyer focuses on the importance of attribution to understand and optimize your app\u2019s install journey and how you can leverage a unified audience platform to generate more high quality leads for your app.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><iframe loading=\"lazy\" title=\"YouTube video player\" src=\"https:\/\/www.youtube.com\/embed\/ss_exrSOzmQ\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\"><br \/>\n<\/span><b><i><a href=\"https:\/\/info.maasplatform.io\/mobile_marketing_masterclass_ep1\" target=\"_blank\" rel=\"noopener\">Click here<\/a> to check out the full episode.<\/i><\/b><\/p>\n<h3><span style=\"font-weight: 400;\">Episode Highlights<\/span><\/h3>\n<p><b>Attribution is key to optimizing install growth<\/b><\/p>\n<p><span style=\"font-weight: 400;\">There are several ways in which your user learns of your app and then proceeds to download it. A common flow these days is to target a user across multiple platforms to stay high on recall and eventually convince the user to download and install the app. However, for app marketers it is important to know the touchpoints that led to the final install. This information helps mobile marketers to optimize their budget distribution across multiple ad channels. It also provides insights into crafting suitable communication strategies that nurture prospects into moving down the funnel.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another significance of attribution is to track the true performance of your mobile marketing partners. With the industry being crowded, app marketers often partner with multiple partners based on their specializations. In such an event, it gets difficult to track each partner\u2019s contribution to the overall campaign performance. This is where attribution partners play referee.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the <a href=\"https:\/\/info.maasplatform.io\/mobile_marketing_masterclass_ep1\">video<\/a>, Chloe walks you through the attribution tech to help you understand how you can integrate it to your martech stack and what goes on behind the scenes to show you a granular performance report of your campaign.<\/span><\/p>\n<p><b>The future of mobile marketing is consolidation<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Smartphone users spend an average of four hours and upward on their mobile devices. It opens up the possibility of reaching your prospects across multiple channels &#8211; socials, direct apps, native app marketing channels, through influencers, etc.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To be on top of your brand recall game, it is imperative to be part of your user\u2019s attention in as many platforms as possible. However, tracking the performance of different channels, losing out on precious marketing dollars on overlapping prospects, the challenge to weed out frauds can get unwieldy to handle for performance marketers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Consolidation of channels help in profiling users to understand where they show higher likelihood to convert compared to other channels. It also helps app marketers to personalize their outreach plan with a blend of different channels targeting different user personas. Comparative tracking becomes easier leading to better optimization of campaign KPIs and budget.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Zekri walks you through the tech of a unified audience platform to help you understand how the channels work in a symphony with each other. He also helps you to understand how comparative channel performance tracking can also help optimize performances of all your chosen channels to help drive the maximum possible conversions.<\/span><\/p>\n<p><b><i>Stay tuned for Episode Two!<\/i><\/b><\/p>\n<p><i><span style=\"font-weight: 400;\">To stay updated about the latest news in the mobile marketing ecosystem and to access resources on acing your mobile marketing strategy, follow <\/span><\/i><a href=\"https:\/\/www.linkedin.com\/company\/maas-powered-by-affle\/mycompany\/\"><i><span style=\"font-weight: 400;\">MAAS<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and <\/span><\/i><a href=\"https:\/\/www.linkedin.com\/company\/appsflyerhq\/\"><i><span style=\"font-weight: 400;\">Appsflyer<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> on our social pages.<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">If you are looking to know more about how a unified audience platform can contribute to your app\u2019s growth, feel free to <\/span><\/i><a href=\"https:\/\/maasplatform.io\/contact-us\"><i><span style=\"font-weight: 400;\">talk to us<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> and we will be happy to help you.<\/span><\/i><\/p>\n","protected":false},"author":9,"featured_media":15353,"template":"","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[20,17,4,49,3,12],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.10 - 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